KEY FACTS
The Heritage Academy Media Science Department works towards creating the right knowledge base to nurture future media professionals. For this it focuses on imparting three basic skills:
- Critical thinking skills,
- Knowledge of current events, and
- Ability to communicate through words, images, audio, video and other means.
The TIP (Theory Internships and Practical) approach to media science programme has been carefully designed to give an undergraduate student the requisite opportunities in making films, advertisements, blogs et al. The focus will be on developing their skill sets to enable them to enter the media industry or pursue higher studies.
SCOPE & CAREER OPPORTUNITIES
The Bachelor programme grooms students for careers in different areas in media. Through mandatory internships and projects, the students get an understanding of how the media world works. Each of the course specializations opens up doors to careers in the following sectors:
- Print Media and Publications
- Radio, Television and Broadcast Media
- Advertising and Public Relations
- Graphics, Animation and Special effects
Apart from the professional scope, it also opens up avenues to explore specialized higher studies in the field of media and allied arts. Meritorious students are sure to find placements in leading media houses in the industry.
| Television |
Film |
Radio |
Print |
Advertising |
Event Management |
Public Relations |
Digital Media |
| Reporter |
Scriptwriter |
Producer |
Reporter |
Client Servicing |
Client Servicing |
Account Manager |
Content Creators |
| Assignment Desk |
Videographer |
Programmer |
Editors |
Planning |
Production Executives |
Media Relations |
Researchers |
| Scriptwriter |
Assistant Director |
Radio Jockey |
Designers |
Copywriter |
Traffic Managers |
Content Creators |
Social Media Monitoring |
| Editing |
Editor |
Marketing |
Marketing |
Media Planner |
Business Development |
Digital Media Executive |
Advertising |
| Production and Post Production |
Production and Post Production |
Sales/Activation |
Photo Journalist |
Visualizer |
Visualizer |
Marketing |
Marketing |
COURSE DETAILS
Course Breakup
| Semester |
Paper Code |
Paper |
| FIRST |
| BMS101 |
| BMS102 |
| BMS103 |
| BMS104 |
| BMS105 |
| BMS191 |
| BMS192 |
| BMS193 |
| BMS181 |
|
| Introduction to Media |
| Language Practice: Reading Comprehension& Writing |
| Photography |
| Basic Computer Application |
| Visual Design: Aesthetics and Application |
| Photography |
| Basic Computer Application |
| Visual Design: Aesthetics and Application |
| World History & Current Affairs I |
|
| SECOND |
| BMS201 |
| BMS202 |
| BMS203 |
| BMS204 |
| BMS291 |
| BMS281 |
|
| Electronic Media Planning & Production(Television & Radio) |
| Laws & Ethics of Media |
| Print Media |
| Writing for Media |
| Electronic Media Planning & Production |
| World History & Current Affairs II |
|
| THIRD |
| BMS301 |
| BMS302 |
| BMS391 |
| BMS392 |
| BMS393 |
| BMS381 |
|
| Integrated Marketing Communication I (Marketing & Advertising) |
| Film Studies I + Film Diary |
| Film Making I(Lab) |
| Advanced Photography Lab |
| Design Page Layout Lab |
| World History & Current Affairs III |
|
| FOURTH |
| BMS401 |
| BMS402 |
| BMS403 |
| BMS404 |
| BMS405 |
| BMS491 |
| BMS492 |
| BMS493 |
|
| Digital Media |
| Advanced Television Studies |
| Integrated Marketing Communication II (Public Relations & Corporate Communications) |
| Film Studies II + Film Diary |
| Understanding Stage Production |
| Advanced Television Studies Lab |
| Film Making II |
| Stage Production |
|
| FIFTH |
| BMS501 |
| BMS502 |
| BMS503 |
| BMS504 |
|
| BMS591 |
|
| Media Research and Methodology |
| Entrepreneurship & Media Management |
| Ecology & Environmental Communication |
| Special Papers (Choose anyone)504 A -Electronic Media production 504 B -Advertising, PR & Events 504 C -Film Making 504 D -Print & Cyber Media 504 E -Photography |
| Special Papers (Choose anyone)591 A -Electronic Media production 591 B -Advertising, PR & Events 591 C -Film Making 591 D -Print & Cyber Media 591 E -Photography |
|
| 6 to 8 weeks Industrial Training
SIXTH |
| BMS601 |
| BMS691 |
|
| BMS692 |
|
| BMS681 |
|
| Digital Marketing |
| Special Papers (Project) 691 A -Electronic Media production 691 B- Advertising, PR & Events 691 C -Film Making 691 D -Print & Cyber Media 691 E- Photography |
| Special Papers (Internship) 692 A -Electronic Media production 692 B -Advertising, PR & Events 692 C -Film Making 692 D -Print & Cyber Media 692 E- Photography |
| Personality Development & Self Branding |
|
Click here to download the syllabus
INFRASTRUCTURE
Lecture and Tutorial Rooms
Classrooms are very spacious, airy and equipped with overhead projectors and modern teaching aids. Separate tutorial rooms are also available for special classes. Model classrooms are fitted with LCD Projectors and white screen.
Computing Facilities
The Academy has implemented an IT network infrastructure with well LAN connection and internet connectivity of 64 Mbps leased line. All students are provided with unique Email IDs to give them access to Academy related information.
Some of the outstanding features include:
- Spacious seminar halls with excellent acoustics for interactions with practitioners and other professionals
- An excellent library with unmatched academic content and aesthetics
- Halls of residence for students
- Food court built to the highest standards of hygiene
- Administration block
- Departmental stores
- Students’ Activity Centre
- Recreational Facilities
- Healthcare Centre, and many more features that provide a unique learning and living experience.
In short, the campus provides an ideal environment for young minds to explore new ideas, encourages creativity and independent thinking, even as it facilitates faculty to engage in research that combines both rigour and relevance; the staff to cultivate empathy toward students, and for all to develop the twin qualities of a lifelong yearning for learning and a compassionate and caring attitude towards fellow human beings.
ADVANTAGE
Media at The Heritage Academy goes beyond prescribed University syllabus. The focus is on creating a well-rounded learner with a strong knowledge base, ideation capability and practical skill-sets.
Proper training at the state-of-the-art media labs on campus helps ensure that students have the perfect simulated environment to develop the knowledge and quick thinking reflexes essential for a media professional.
FEES & FUNDING
| Particulars |
Amount |
| Tuition Fee |
50,000 |
| Library Fees |
2,000 |
| Total Fees (per semester) |
52,000 |
|
|
| Admission Fee (One time) |
10,000 |
| Caution Deposit (One time, refundable) |
10,000 |
| Students Council Fees (One time) |
1,200 |
| University development Fee (One time) |
1,650 |
| Payable at the time of admission |
74,850 |
|
|
| Total Course Fees (Excluding Caution Deposit) |
3,24,850 |
