The first day started with the event being inaugurated by Prof. (Dr.) Gour Banerjee, Principal, and Prof. (Dr.) Madhupa Bakshi, Dean, Dept. of Media Science, and Mr. Probir Roy, Director, KalyanBharti Trust. Right after the inaugural lamp was lit, the department’s first-year students performed a musical show for the audience. It was followed by the Ad Jingle competition, which was judged by Ms. Indrani Chakraborty, VP, Eastern Zone, Radio Mirchi and Dr. Chitra Bagchi, Heritage Business School. The next competition was the Film Marketing, where students had to come up with marketing strategies to promote the film Byomkesh Gowtro. The judges for this were none other than the director himself, Mr.Arindam Sil and Mr. Joy Basu, Creative head, SVF. The Ad films made by the participants were also screened. The last competition for the day was Brand Pitching where students pitched a 360-degree marketing plan for our clients, Drunken Monkey and Club Mahindra.

Then we moved onto the Panel Discussion with Mr. Sujoy Roy, Managing Partner (creative) Ogilvy & Mather, Mr. Arindam Basu, Director, Carpe Diem Communique and Mr. Amit Sen, Professor and Director. The topic for the Panel Discussion was “Are Adam & Steve ready for the Indian Media?” which was moderated by Dean, Prof. (Dr.) Madhupa Bakshi.