September 19^th and 20^th, 2019The Department of Media Science organised its third edition of Ad Adda. It was a two-day, inter-college event, the proceedings of which are as follows:

Day 1

Ad Adda 2019 was inaugurated by Mr. Subir Ghosh, doyen of PR in West Bengal, and Mr. Biswajit Matilal, Birla Corp.

This was followed by the events for the day which is Ad Jingle, judged by RJ Smriti from Friends FM.

The second on stage event was Brand Pitching. In this event, participants were given a brief by the clients. The clients being brands like ‘Chowman’ and ‘Himalaya Optical’. The participants had to create a marketing plan to fulfil the objective given in the brief. The event was judged by Ms. Ananya, Marketing Head, Chowman; and Ms. Jaya De, Marketing Head, Himalaya Optical. Students also participated in Copywriting competition which is an off-stage event. This event was judged by Ms. Rohini Lodge, Owner, Studio Red; and Mr. Francis Harrison, Photographer.

The events were followed by a panel discussion on the topic: “Branding, Bengal and Millennial”. The panelists were: Mr. Supriyo Sinha, ABP, Pratibha; Prof. Krishanu Rakshit, IIM Calcutta; Mr. Aji Issac Mathew, CEO, Indus Net Techshu; Mr. Francis Harrison; Mr. Arijit Dutta, Film Distributor.

Day 2:

The off-stage event for the day was Quiz Competition.

Film Marketing was the second event of the day. The participants had to pitch for the film ‘Debotar Grash’, directed by Mr. Saibal Mitra. The judges of the event were Mr. Judhajit Sarkar and Mr. Saibal Mitra.

The third event on day two was Sustainable Fashion Marketing. Students pitched for the brand ‘Byloom’. The event was judged by Ms. Malavika Banerjee, Co-Owner, Byloom.

This was followed by a panel discussion, the topic of which read: “How brands are coping with digital disruption and millennial consumption pattern in the marketing communication landscape.” The panellists were Mr. Kaushik Roy, All India Marketing Head, Reliance Industries Limited; IAS Atri Bhattacharya; Pritimoy Chakraborty, CEO, Purple Studio; and Mr. Arjun Gaurisaria, Film Director.